The company signed 1998-99 Rookie of the Year Vince Carter to a 10-year deal, but saw it come to an end just two years later, leaving Puma with a marketing spend around the lone Vinsanity signature model, and a suddenly dormant basketball category. In many ways, Puma is learning from the failures of its own past. "I know that has been the motivator for a lot of the basketball business for the last 30 years, but we're trying to do things differently." "The signature model concept, that construct is a little broken, and it needs to be challenged a little bit," said Adam Petrick, Puma's global director of brand and marketing. However, Puma took a different approach when pitching its roster of endorsers. The basketball sneaker industry has become dominated by signature sneakers, with nearly 70 percent of the NBA wearing shoes branded by a group of just 15 players this past season. It's all part of a plan to revive the Puma Basketball brand, a plan that has been in motion for the past 16 months. The upcoming marketing campaigns, input on future product, quirky social media visibility and, yes, access to "The Puma Jet" - the brand's new private plane for athletes - became key factors in appealing to players. I've played in their circuits and stuff like that, but now it's a business," Ayton told Bleacher Report. Puma - which landed four of the top 15 picks in this year's draft, including top picks Deandre Ayton and Marvin Bagley III - is offering the chance for players to immediately be the face of a brand, rather than waiting their turn at larger companies. World of Woj: Latest news | Transactions.Team-by-team free agents for '18 and '19.Details on each new free-agent contract.Lowe: Winners and losers | Rating the deals.Here's the latest on another thrilling summer in the NBA: The declaration from the Boston Celtics guard was quickly worked up into a graphic on the official Instagram account for Puma Basketball, perfectly encapsulating the splash the company is trying to make as it re-enters the NBA market for the first time in 20 seasons. What is the Jet Set 6 Collection you ask? Well, it’s 6 spectacular pairs of shoes which fit perfectly into every adventure imaginable whether it’s a day at the beach, sightseeing and shopping, or elegant dinner or cocktails.Terry Rozier had a simple message for the basketball and sneaker worlds last week. I am sure you know what a huge Michael Kors fan I am, and can imagine my excitement when I was given the opportunity to bring Michael Kors Jet Set 6 Collection on a recent trip along the West Coast with me. I admit, not the most rational way of doing things, but I haven’t really found a solution, that is I haven’t found one until now! Hence is my problem! Since my schedule gets a bit crazy and at times unpredictable, I tend to bring nearly everything and unfortunately for me, everything takes a lot of space. Sometimes, it’s a cute slouchy boot kind of a day and other times, if I happen to feel particularly girly and have a fabulous party to go to, it’s the sky-high heel or wedge kind of a day. Usually, the right shoe depends on occasion. You see, a lot of my outfits begin with the right shoe. Way to many clothes, beauty products, hair styling tools and most importantly, shoes. Yes, I ‘ve been getting a bit better lately, yet I still suffer from wardrobe separation anxiety and tend to bring way more than I actually need. As I have mentioned before, I am not exactly a light packer.
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